Byron Bay, NSW, Australia

Byron Bay is the most easterly town in Australia and the first sun each morning starts here.

Cape Byron is Australia's most easterly point, 153° 39´ east, located on the far north coast of New South Wales

Byron Bay and its numerous beaches, unspoilt hinterland, and relaxed lifestyle is a very popular tourist destination both nationally and internationally.

Average summer temperatures are 21°C - 28°C
Average winter temperatures of 15°C - 21°C.

Both locals and visitors are able to enjoy plenty of outdoor activities including the many festivals throughout the year.

Byron Shire has a population of close to 30,000, while the town of Byron Bay has a population of approximately 9,000.

Byron Bay is located just off the Pacific Highway, 800kms north of Sydney, 175kms south of Brisbane. Airports are located in Ballina (30mins south) or Coolangatta (60mins north) and buses and trains arrive regularly.

We have huge national and international exposure with 1.7 million visitors to Byron Bay PA. Approximately 90% of these visitors pass Eye Spy Sunglasses shopfront which is situated just near the Famous Beach Hotel.

Many of our customers travel to see us or are return trade from people on annual holidays or coming to events such as the East Coast Blues and Roots Festival (nominated as one of the top 5 music events in the world), Splendour in the Grass music festival, Writers festival (Australia’s largest) or one of the many international visitors that travel our beautiful east coast as well as numerous surfing carnivals and sporting events during the year.